WHO I AM
With a degree in marketing, a MBA, and years of experience in program management and business development at startups to Fortune 50 companies, my background isn't traditional. I specialize in building great teams that produce excellence. You'll find me at the intersection of technology and products that deliver value, creating solutions that captivate and delight.
HOW I WORK
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RESEARCH Understand the problem, empathize with the customer. Explore the competitive landscape. Identify strategic opportunities. Define goals and requirements. |
PLAN Collaborate and develop brilliant ideas and tactics. Define a comprehensive plan that provides the greatest likelihood of success, room for agility, and an iterative process. |
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BUILD Manage the professionals or build it myself. From data mining and finance to design and HTML, I can do it all. Execute on the plan by delivering on time and under budget. Get down and dirty, and deliver excellence. |
REFINE Test prototypes with real people against actual problems. Combine insights with gut intuition and experience. Iterate and improve in the pursuit of perfection. |
